From Dan Koe's Eden workspace · distilled and made operational
Six prompts. One system. Built to run a business of one.
Every implementable strategy from the source material, expanded into a navigable playbook with the verbatim AI prompts, step-by-step execution, success criteria, and the pitfalls that make most people fail.
6AI Prompts
7Reference Videos
4Reference Inputs
17Operational Sections
01 · Start Here
How to use this vault
This vault contains six AI prompts that, used in the right order with the right inputs, can run the content and offer side of a one-person business. Read this page first.
1 · You provide three things
A customer avatar (Section 04), an offer (Section 05), and a voice reference (Section 10). Without these the prompts produce generic output.
2 · The prompts produce assets
A landing page (06), a newsletter cadence (07), and tweets (08). All three pull from the same avatar + offer + voice.
3 · Brand strategy is upstream
The Personal Brand Strategy prompt (03) tells you what to talk about. Run it once, revisit quarterly.
4 · Cadence ships output
The prompts only matter if you ship. Use the Daily / Weekly Cadence (11) and Metrics (12) to keep the engine running.
Mental model: the six prompts are not isolated tools — they are stages of one funnel. Brand defines voice. Avatar defines audience. Offer defines transformation. The other three (LandingNewsletterTweets) are distribution surfaces for that single story.
02 · Starting from Zero
Day Zero — the first week from nothing
If you have no audience, no avatar, no offer, no list — start here. This is the 7-day bootstrap that gets you to "ready to ship the engine in Section 10."
Day
Action
Output
Time
Day 1
Run Prompt 04 (Brand Strategy). Answer honestly. End with positioning sentence, 3 content pillars, 2 monetization paths.
strategy.md
2-3 hrs
Day 2
Spend the whole day in raw avatar material — Reddit, Amazon reviews, YouTube comments. Copy-paste the most painful and most desire-laden quotes into one doc.
avatar-raw.md (3,000+ words of customer language)
4-5 hrs
Day 3
Run Prompt 05 (Customer Avatar) feeding it avatar-raw.md. Produce the full avatar document.
avatar.md
2 hrs
Day 4
Decide on your first offer. Tiny. Coachable. $100-$500 price point. Run Prompt 06 (Offer) using avatar + skill description.
offer-v1.md
3-4 hrs
Day 5
Build the Voice Reference (Section 12). 3-5 of your best paragraphs in one doc.
ref-voice-short.md + ref-voice-long.md
2 hrs
Day 6
Run Prompt 07 (Landing Page) using avatar + offer + voice. Build the page in Carrd, Framer, or a Notion site. Add a Stripe checkout link.
Live landing page URL
4-6 hrs
Day 7
Run Prompt 08 (Newsletter). Write the first issue. Publish to a free Beehiiv / Substack. Run Prompt 09 (Tweets). Schedule the first 7-day batch.
1 newsletter live, 7 tweets queued
4 hrs
End of Day 7 you have: a clear positioning, a real avatar doc, an offer with a landing page that can take payment, an email list with a first issue, and a week of tweets pointing at that list. That is more than 95% of "creators" ever ship.
First-dollar checklist
The minimum to take real money:
Landing page live at a real URL (not a Google Doc).
One way to pay (Stripe Payment Link is fastest — 10 minutes to set up).
One way to deliver (Calendly for a call, Loom for a recording, Notion for a doc).
One asset that explains what you do (the newsletter issue or a pinned tweet).
One way to be found (your X/LinkedIn bio links to the landing page).
Don't perfect. Ship a version 1 with one offer at one price. Iterate after you have 3 buyers, not before.
03 · Order of Operations
The master sequence
Most people fail because they start with tweets. They should start with the avatar. Here is the correct order and why each step depends on the one before it.
You cannot pick an avatar without knowing the niche
2
Customer Avatar
Niche from step 1
Demographics, psychographics, struggles, desires, language
The avatar's struggles become headline material
3
Irresistible Offer
Avatar + your skill
Value stack, risk reversal, unique mechanism, price
Distribution copy is useless without a real offer
4
Landing Page
Avatar + offer + voice
Sales copy that converts
The destination must exist before the traffic does
5
Newsletter
Avatar + voice + topic library
Educational long-form content
Builds the trust that the landing page closes
6
Tweets
Newsletter content + voice
Attention drivers
Tweets feed the newsletter list; not the other way around
Anti-pattern: writing tweets first. Without brand → avatar → offer → newsletter, tweets become noise. They get likes and produce no business.
04 · Prompt 1 of 6
Personal Brand Strategy
Run this once to define what you talk about and why anyone should listen. Revisit quarterly or whenever your positioning feels off.
A personal brand is not a logo or a vibe. It is the intersection of what you know deeply, what an audience will pay attention to, and what someone will pay you to solve. The strategy is the map of that intersection.
The Prompt — Verbatim
System role
System / Role definition
You are a Personal Brand Strategist specializing in helping individuals develop their online presence and content strategy. Your role is to extract key information through targeted questions, research their niche landscape, identify marketable skills and interests, and create a comprehensive strategy that includes social media positioning, content ideas, and monetization paths. You have access to web search tools and should use them actively during the research phases. When uncertain about specific industry trends or statistics, acknowledge your limitations and focus on providing strategic frameworks rather than potentially inaccurate specifics.
Context
The user wants to develop or refine their personal brand and create content that showcases their expertise. They need guidance on how to position themselves online, what content to create, and how to potentially monetize their knowledge or skills. Your goal is to help them identify their unique value proposition, research their competitive landscape, and create a data-informed roadmap for their content strategy.
Instructions — Phase 1: Discovery Interview
Phase 1: Discovery Interview
Begin by conducting a brief interview to understand the user's background, skills, and interests:
Implementation
How to actually run this prompt
+
Open a fresh Claude / ChatGPT conversation. Paste the full prompt above (all three blocks) as the first message.
Answer the discovery questions one at a time. Be specific. "I'm a designer" is useless. "I'm a brand designer who spent 8 years at consumer-packaged-goods agencies and now want to teach solo founders how to package themselves visually" is gold.
When the model asks about your competitive landscape, give it 3-5 real names — people in your space whose audience you would want.
Ask the model to produce, at the end: (a) a one-sentence positioning statement, (b) 3 content pillars, (c) 5 headline-ready topic angles per pillar, (d) 2-3 monetization paths ranked by time-to-revenue.
Save the output. It becomes the input to every other prompt in this vault.
Success looks like
You can complete this sentence in one breath: "I help [avatar] go from [pain] to [outcome] through [unique mechanism]."
You have 3 content pillars you could write about for a year without repeating yourself.
You know one offer you could put on a landing page tomorrow that maps to pillar #1.
Pitfalls
Picking a niche based on what's "hot" instead of what you can speak about for 100 hours without running dry.
Skipping the competitive research. If you don't know who occupies adjacent territory you'll accidentally rebuild their brand.
Letting the model invent statistics. The prompt tells it not to — hold it to that.
05 · Prompt 2 of 6
Customer Avatar Generator
Produces a research-backed buyer persona via a structured interview. Run once per offer. The avatar drives every word you write afterwards.
If you cannot quote your customer's internal monologue back to them, you cannot sell to them. The avatar is the document that lets you do exactly that.
The Prompt — Verbatim
System role
System / Role
You are an Expert Marketing Consultant & Customer Profile Specialist with 15+ years of experience helping businesses identify and understand their ideal customers. Your expertise lies in extracting meaningful insights from user inputs and transforming them into actionable customer avatars. You ask targeted questions, analyze responses with expert knowledge, and create comprehensive, research-backed customer profiles that help businesses effectively target and communicate with their ideal audience.
Context
The user needs to develop a detailed customer avatar (buyer persona) for their business. They have a general idea of who they want to target but require your expertise to refine this understanding and create a comprehensive, actionable profile. You will conduct a structured interview, asking one question at a time, analyzing each response with your expertise, and ultimately delivering a detailed customer avatar that the user can reference for marketing decisions. The user may provide a document, source, or other kind of reference that has information you need to take into account. If the user does provide additional information, only ask interview questions where you need additional information.
Instructions
The user will provide a brief description of who they plan to target or they will provide additional information from a document, source, or other reference.
Proceed with the interview by asking one question at a time from the question list.
Implementation
How to run it, what to feed it
+
Paste the prompt. Provide a 2-3 sentence description of who you think your customer is.
If you have ANY source material — survey responses, customer interviews, Reddit threads, competitor reviews, support tickets — paste it as the second message before the interview begins. This is the single biggest lever in the entire vault.
Answer one question at a time. Do not get ahead of the model. The structure works because each answer informs the next question.
At the end, ask the model to produce the avatar document with these sections: Demographics, Psychographics, Day-in-the-life, Top 5 painful struggles (in their words), Top 5 desired outcomes (in their words), Objections to buying, Trusted information sources.
Save this document. Tag it "Avatar v1". Replace it when reality contradicts it.
Where to find raw avatar input
Reddit
Subreddits where your future customer complains. Read 50 top-month posts.
Amazon reviews
1-star reviews of competing books / products. Pure pain language.
YouTube comments
Top videos in your niche — the comments are unfiltered objections and desires.
Support tickets
If you have any product live already, the raw text of inbound questions.
Twitter/X search
Search "I wish there was a tool that…" + niche keyword.
5 real conversations
Nothing beats 5 thirty-minute calls. Record them. Transcribe. Paste in.
Pitfalls
Inventing the avatar from your imagination. The model will dutifully build whatever you describe — including a fiction.
Answering questions with what you wish were true instead of what you have evidence for.
Treating the avatar as static. Refresh quarterly. Audiences shift.
06 · Prompt 3 of 6
Irresistible Offer Blueprint
Built on Alex Hormozi's framework. Turns a generic product into an offer the prospect feels stupid for declining.
An offer is not a price tag. It is the stack of dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice required. You raise the first two, lower the second two, and the price becomes a footnote.
The Prompt — Verbatim
System role
System / Role
You are the Irresistible Offer Architect, an expert direct response marketer who specializes in creating compelling offers using Alex Hormozi's methodology. Your expertise lies in transforming ordinary products and services into high-converting offers that prospects "can't refuse." You understand market psychology, value perception, risk reversal tactics, and how to position unique mechanisms for maximum appeal. You never guess about market dynamics; instead, you ask clarifying questions when needed and create offers based on verified information from the user or disclaiming uncertainty in areas requiring more data.
Context
The user needs to create a compelling offer for their product or service that follows Alex Hormozi's methodology. They will provide their target audience and a brief description of their offering. Using this information, you will conduct a structured interview to gather critical details needed to create an "Offer Blueprint" that can be used across all marketing channels. Your goal is to help the user articulate their value proposition in a way that maximizes perceived value while minimizing perceived risk.
Instructions — Initial information gathering
Initial information gathering
The user will provide their target audience and a brief description of their product or service.
Implementation
The Hormozi value equation, made concrete
+
Feed the prompt these inputs
Your customer avatar from Section 04 (paste it entirely).
The raw product or service in its most boring form. "1-on-1 coaching, 4 sessions, $400."
The transformation in concrete terms: "From X measurable state to Y measurable state in Z time."
Ask the model to construct the Offer Blueprint with these blocks
Block
What it answers
Lever
Dream Outcome
What does life look like after?
↑ Raise
Perceived Likelihood
Why will THIS work when others didn't?
↑ Raise via case studies, mechanism, guarantee
Time Delay
How fast do they get the result?
↓ Lower with quick wins in week 1
Effort & Sacrifice
What do they have to do?
↓ Lower with done-for-you, templates, automation
Bonuses
What else do they get?
↑ Stack 3-5 with stated $ value
Guarantee
How do you remove the risk?
Reverse the risk: results or refund + bonus
Scarcity / Urgency
Why now?
Real cohort caps, real deadlines, no fake countdowns
Unique Mechanism
Why does this work that others don't?
Name your method. "The 5-Hour Audit" beats "consulting"
Price + Payment
How much, structured how?
Anchor against the value stack total before stating price
Success looks like
Total value stack is at least 10× the price.
The guarantee makes you slightly uncomfortable. If it doesn't, it isn't strong enough.
You can name the unique mechanism in 3-4 words.
Unique Mechanism Library — examples to study
A unique mechanism is what makes your offer different from the generic version. Notice how each example below replaces a category word with a proprietary process.
Generic offer
With a unique mechanism
What the mechanism does
Business coaching
"The Hormozi Acquisition Sprint"
Names a finite, branded process. Implies a method.
Email copywriting
"The 90-Day Email Engine Install"
Time-boxes. Implies a system, not a service.
Fitness coaching
"The Reverse-Diet Protocol"
Counterintuitive name. Curiosity opens the click.
Startup consulting
"The 5-Hour Audit"
Anchors on a short time investment. Lowers perceived effort.
Writing course
"The 100-Hour Voice Builder"
Names the time-on-target it takes. Honesty as differentiator.
Career coaching
"The Skill Stack Audit"
Borrows Scott Adams's "skill stack" frame. Familiar mental model.
Direct response sales copy in the Gary Halbert tradition. The destination where traffic converts to revenue.
A landing page is a salesperson at scale. Every line of copy should answer one of three questions: What is this?Why is it for me?Why should I act now?
The Prompt — Verbatim
System role
System / Role
You are an Elite Direct Response Copywriter with Gary Halbert's level of sales prowess. Your specialty is crafting high-converting sales copy that grabs attention, builds desire, and drives action. You verify all claims, avoid hyperbole without evidence, and create copy based only on the specifics provided by the user. When uncertain, you ask clarifying questions rather than making assumptions.
Context
The user needs compelling sales copy for their landing page. They will provide details about their target audience (customer avatar), their offer (product/service details), and the voice or tone they want to use (optional). Your job is to transform this information into persuasive copy that follows direct response marketing principles and increases conversion rates. You'll adapt your approach based on the required length and purpose of the landing page.
Instructions — Initial Information Gathering
Initial Information Gathering
The user will provide target audience details, a voice analysis for the tone they want to write in (optional), and details about their offer in the form of a reference document, source, or other context.
Before you ask for more information, double-check that you don't already have it in your context — avoid asking questions for information that has already been provided.
Implementation
The standard long-form landing page sections
+
Ask the model to write copy in this order. Each block has a specific job.
Section
Job
Length
Hero headline
Stop the scroll. Promise the outcome.
1 line
Subheadline
Specify who it's for, how it works, time frame.
1-2 lines
Above-fold CTA
For people who already know they want it.
Button + 1 line
Problem agitation
Quote the avatar's struggle back at them.
2-3 paragraphs
Solution intro / mechanism
Name the method. Show why it works.
3-4 paragraphs
Outcomes / transformation
What life looks like after, specifically.
3-5 bullets
Social proof
Testimonials with names, photos, results.
3-6 quotes
What's included
The value stack from your offer.
Bulleted list with $ values
Pricing + guarantee
State price after the value stack. Strong guarantee.
1 section
FAQ
Handle the top 5-7 objections from your avatar.
5-7 Q&A
Final CTA
One more decision moment.
1 button + 1 line urgency
Voice analysis trick: before asking for copy, paste 2-3 of your own best-written paragraphs and say "analyze the voice, tone, and rhythm." Then in the next message say "use that voice for the copy." Avoids the AI-house-style problem.
08 · Prompt 5 of 6
Newsletter Writing
The trust-building engine. Long-form, deep expertise, in your voice. Pull from the avatar's struggles. Workflow goes headline → outline → full draft.
The newsletter is where casual followers become buyers. Tweets earn the click; the newsletter earns the trust; the offer captures the trust. Skipping this middle layer is why most "audiences" never produce revenue.
The Prompt — Verbatim
Full prompt
Full prompt — paste as one message
I'm writing an email newsletter for the target audience I give you.
The newsletter format is deep expertise. It has to be educational, entertaining, and attention-grabbing.
We are going to start with picking a headline. We will use that as a topic to create an outline. Then, we will use the outline to write the full newsletter. I will give you a combination of a target audience, topic, or reference.
The reference will be a piece of writing where you pull my voice, tone, and writing style from. Do not let the reference influence the topics you come up with.
Here's how we'll proceed:
Topic
- Find 10 specific struggles that my audience is facing.
- Find 10 specific desires my audience wants to achieve.
- Come up with 10 specific newsletter headlines that I can pick from.
The best headlines are those that are broadly applicable so that it can relate to many people. Use these high-performing titles as inspiration for the ones you generate:
- How To Become More Intelligent Than 99% Of People
- The One-Person Business (How To Productize Yourself)
- The Most Important Skill Of The 21st Century (Avoid These Skills)
Implementation
Headline → Outline → Draft, the right way
+
Provide inputs once: paste avatar + voice reference + a topic seed (optional).
Run "Topic" phase: the model returns 10 struggles, 10 desires, 10 headlines.
Pick ONE headline. Pick the one that feels slightly uncomfortable — "I cannot believe I am saying this publicly" is the right level of edge.
Request the outline: "Outline this newsletter. Use the AIDA structure: Hook → Story → Insight → Application → CTA. Maximum 7 sections."
Request the draft: "Write the full newsletter using this outline. ~800 words. Use my voice (reference attached). One idea per paragraph. No corporate language."
Edit aggressively. Cut 30%. Replace AI-isms ("delve", "in today's fast-paced world", "it's worth noting"). Add one real moment from your own life.
Headline patterns that work
Promise + contrast: "How To Become More Intelligent Than 99% Of People"
Name a system: "The One-Person Business (How To Productize Yourself)"
Stake a claim + warn: "The Most Important Skill Of The 21st Century (Avoid These Skills)"
You + identity: "Why You Are Not An Expert (Yet)"
Counterintuitive truth: "Reading More Books Is Making You Dumber"
The reference rule: the prompt explicitly says "Do not let the reference influence the topics you come up with." The reference is for style only, not subject matter. Paste a voice sample, not last week's newsletter.
09 · Prompt 6 of 6
Tweet Drafts
The attention layer. 15 posts per session, across three formats. Pulled from a reference (typically a newsletter you've already written).
Tweets are not the business. They are the funnel's mouth. Each post is a 280-character ad for your newsletter, which is an 800-word ad for your offer.
The Prompt — Verbatim
Full prompt
Full prompt — paste as one message
You are an expert at crafting viral X/Twitter posts.
I am going to give you a topic or a piece of my writing to analyze, pull content ideas from, and turn them into engaging posts that bring in followers. You will adapt the reference writing's style, voice, tone, and topics to everything we discuss below.
Requirements:
- Use the reference to pull the most relatable ideas from. Talk about the idea, not people or specific concepts.
- Do not use hashtags.
- The posts must state or imply a pain point or benefit.
- Avoid being too clever.
- Each post should be able to be understood without any prior context.
- The posts should be 280 characters in length maximum.
- Include 5 one-sentence posts, 5 multi-line paragraph posts, and 5 list posts.
- The hook should contain a big idea, pain point, desired outcome, or even something like a statistic or interesting fact.
- Start with words or phrases like "you," "if you," "most people," "the greatest," "the worst," and other power phrases or words. Pull inspiration from popular hooks.
- Be confident and have conviction in what you say.
Implementation
How to use the 15-post output
+
Reference in: paste your most recent newsletter as the reference. The model will mine it for ideas without copying it.
Run the prompt. Output: 5 one-sentence + 5 multi-line paragraph + 5 list posts.
Cull to 7-9 you actually believe. The other 6-8 die.
Schedule across 7-10 days. Two per day max. Variety of format.
Track which formats win. If list posts get 3× the engagement of one-sentence posts for your account, swing the next batch's mix toward lists.
Reply to comments. Engagement after posting matters more than the post itself for algorithm distribution.
The hook bank (use as starting words)
Identity hooks
"You are not…", "Most people think…", "The best [role]s…"
Pain hooks
"If you keep…", "The worst part of…", "Stop…"
Reframe hooks
"It's not X. It's Y.", "The opposite is true.", "Everyone has it backwards:"
Statistic hooks
"99% of…", "Only 1 in 10…", "In the last 12 months…"
Story hooks
"Last year I…", "A founder I worked with…", "When I was 24…"
List hooks
"7 things I wish I knew before…", "5 lessons from…", "3 questions to ask before…"
Forbidden moves
Hashtags. The prompt forbids them. They tank reach on X anyway.
Being clever. Cleverness loses to clarity every time.
Posts that require context. Each post must stand alone.
Naming specific people or competitors. Talk about the idea.
10 · System Diagram
The content engine, end to end
One idea becomes one newsletter becomes 15 tweets becomes one landing page section. This is the multiplication that makes a one-person business possible.
1 idea
→
Newsletter (~800 words)
→
15 tweet drafts
→
Post 7-9 over 10 days
→
Best tweet → landing page proof / hook test
Asset
Produced by
Feeds into
Cadence
Personal Brand Strategy doc
Prompt 03
Every other prompt
Quarterly refresh
Customer Avatar doc
Prompt 04
Offer, Landing, Newsletter, Tweets
Quarterly refresh
Voice reference doc
Manual — collect 3-5 of your best paragraphs
Landing, Newsletter, Tweets
Update when voice evolves
Offer Blueprint
Prompt 05
Landing page, sales conversations, tweet CTAs
One per offer; revisit on price changes
Landing page
Prompt 06
The destination URL for every tweet, newsletter, podcast appearance
One per offer; A/B test sections
Newsletter issue
Prompt 07
Tweet drafts + landing page proof
Weekly
Tweet batch
Prompt 08, fed from newsletter
Newsletter signups
Weekly batch, daily posting
The compounding effect: a single weekly newsletter, if you execute the engine for 52 weeks, produces 52 newsletters + ~450 tweets posted + 1 landing page sharpened by 52 cycles of audience response. That is the leverage.
11 · Inputs You Maintain
The four reference inputs
Eden's board has four empty placeholder cards. These are the four documents you keep in a "References" folder and paste into the prompts whenever you run them.
Reference 1
Post Writing reference
Your best writing in your own voice. 3-5 paragraphs minimum. Pasted into the Tweet prompt so it adapts to your style.
Where to source: your best-performing past tweets, newsletter excerpts you're proud of, a journal entry written when you were animated.
Reference 2
Newsletter / YT Script reference
Long-form writing in your voice. One full newsletter or YouTube script. Pasted into the Newsletter prompt so it learns your rhythm.
Where to source: your best-read past newsletter, the most-watched video transcript, a long blog post that captures your thinking.
Reference 3
Customer Avatar source
Raw avatar input — transcripts, surveys, Reddit threads, support tickets. Pasted into the Avatar prompt so it builds from real data, not your assumptions.
Where to source: see Section 04 for the full list of sources.
Reference 4
Product / Offer reference
Marketing books, sales notes, competitor positioning, brain-dumps about your offer. Pasted into the Offer + Landing prompts as background.
Where to source:$100M Offers by Hormozi, Breakthrough Advertising by Schwartz, your own notes from talking to customers.
Pro move: save these four documents as ref-voice-short.md, ref-voice-long.md, ref-avatar.md, ref-offer.md. Update them quarterly. The quality of your output is bounded by the quality of these four files.
12 · Single Biggest Quality Lever
Voice Reference Builder
A great voice reference is what separates output that sounds like you from output that sounds like every other AI-assisted creator. This is how to build one in under an hour.
If a stranger reads your reference doc and your AI-generated draft side by side, they should not be able to tell which one was written by a person. If they can, your reference is too short or too inconsistent.
Step-by-step
Build the short-form reference (for tweets)
Open your X/Twitter analytics. Sort by impressions, last 90 days. Pick the 20 best-performing posts you actually wrote (not retweets, not quote-tweets).
Paste them into one doc, one per line. Look for the 5 that feel most "you" — the ones a friend would recognize as your writing.
Below those, paste 2-3 paragraphs from a journal entry, voice-note transcript, or text-message thread where you were genuinely animated. This captures rhythm that polished posts lose.
Save as ref-voice-short.md. Total length: 400-800 words.
Build the long-form reference (for newsletters / landing pages)
Pick your single best long-form piece — a newsletter that got the most replies, a blog post you're proud of, a transcript of a talk you gave.
Paste the full text. No editing. Mistakes and all — they're part of the rhythm.
Add a 3-5 sentence "voice description" at the top in your own words: "I write in short declarative sentences. I use ampersands instead of 'and' when listing. I never use exclamation marks. I open with a concrete moment, not an abstraction."
Save as ref-voice-long.md. Total length: 1,500-3,000 words.
Grading
How to know your voice reference is good
+
It includes at least one specific habit ("I never start a sentence with 'so'") that the model can copy mechanically.
It has both polished writing AND unpolished writing. The polished gives structure, the unpolished gives life.
The first three sentences would NOT be confused for any other writer in your niche.
You actually wrote every word in it. Borrowed voice is borrowed voice.
Pasting strategy when running prompts
For tweets: paste ref-voice-short.md at the top of the message before the prompt.
For newsletters: paste ref-voice-long.md at the top.
Always end the paste with: "Match the voice, tone, sentence-length variance, and quirks in the reference above."
13 · Operating Rhythm
Daily / Weekly / Monthly cadence
The prompts only work if you run them on a rhythm. Here is the minimum-viable cadence to keep the engine moving without burning out.
When
What
Time
Output
Daily
Post 1-2 tweets from the current batch. Reply to all comments for 30 minutes.
45 min
1-2 tweets, ~10 replies
Daily
Capture 1 idea into the "ideas" doc. Could be a question a customer asked, a frustration you witnessed, a strong opinion you formed.
5 min
1 idea
Weekly (Monday)
Pick the week's newsletter topic from the ideas doc. Run Prompt 07. Edit. Schedule for Thursday.
90 min
1 newsletter
Weekly (Friday)
Run Prompt 08 using this week's newsletter as the reference. Cull to 7-9 tweets. Schedule across next week.
30 min
7-9 tweets queued
Monthly
Review metrics (Section 12). Identify top tweet, top newsletter, top conversion source. Double down on whatever worked.
60 min
1 doc with next-month bets
Quarterly
Re-run Prompt 03 (brand) and Prompt 04 (avatar) with the last quarter's evidence layered in. Refresh the four reference docs.
3-4 hours
Updated strategy + refs
Per offer launch
Run Prompt 05 (offer) and Prompt 06 (landing). Tie next 4 weeks of newsletters + tweets to the launch.
1 day
1 launch-ready asset set
Time budget: ~6 hours/week of focused content work. Most one-person businesses fail not from doing the wrong thing but from doing the right thing inconsistently.
14 · Measurement
Metrics that actually matter
Most creators track vanity metrics. These are the ones that map to revenue.
Tier
Metric
Why it matters
Healthy target (month 6+)
Attention
Tweet impressions per post
Top of funnel volume
Trending up week over week
Attention
Profile click-through rate
How well your bio sells the next click
2-4%
Capture
Newsletter signups per week
The asset you own. Not algorithm-dependent.
Trending up; benchmark vs your own past
Capture
Tweet → newsletter signup conversion
How well the bio + welcome do their job
1-3% of profile visits
Engagement
Newsletter open rate
Are subject lines + sender reputation working
40%+ for engaged list
Engagement
Newsletter click-through
Are people acting on what you write
5-12%
Engagement
Replies per newsletter
Closest signal to "they trust you"
1 per 100 subscribers is excellent
Revenue
Landing page conversion rate
How well the offer + copy land
Cold traffic 1-3%, warm 5-15%
Revenue
Revenue per subscriber per year
The single most useful number you have
Varies; $5-50 is typical, $100+ is excellent
Revenue
Refund rate
Offer / audience fit signal
Under 5% is healthy; over 10% means audit the offer
Vanity metric trap: follower count, total likes, total impressions over time. These can all grow while revenue stays at zero. Track the funnel, not the brag numbers.
15 · The Math of Scale
Revenue tier ladder
The same six prompts produce a $1k/mo side hustle and a $1M+/mo personal media company. What changes is the size of the audience and the price of the offer. Here is the ladder.
Tier
Subscribers
Offer mix
Annual revenue
What changes
$1k / mo
~500 email
1 offer at $99-$199
$12k
You are the offer. 5-10 buyers per month. Validates the loop.
$10k / mo
~5,000 email
$199 product + $999 cohort
$120k
Add a higher-tier offer for buyers of the first one. Same audience, second purchase.
$100k / mo
~30,000 email
$199 + $999 + $5k mastermind
$1.2M
Three-tier ladder. The top tier is high-touch. You hire one person — an assistant or community manager.
$1M / mo
~150,000 email + paid ads
Same ladder + $25k done-with-you + licensing
$12M
You add paid acquisition. The team grows to 4-8. You stop writing every tweet personally; you direct an editorial process.
$10M+ / yr
500k+ email, multi-platform
Full ladder + SaaS / events / books / agency
$10M+
You are no longer a one-person business. You are a personal media company with operating leverage. The prompts still work; the team executes them.
What stays the same at every tier: avatar drives copy, offer drives revenue, voice drives trust, cadence drives compounding. The vault doesn't change — the magnitudes do.
The math you should run today
Revenue per subscriber per year = your single most useful number. If it is $30, you need 33 subscribers per $1k/mo of revenue. If it is $100, you need 10.
Subscribers added per week = top of funnel. 10/week = 520/year. 50/week = 2,600/year.
Time to $10k/mo = (target subs ÷ subs added per week) ÷ 52 weeks. Most people are 18-36 months out and dramatically underestimate this.
16 · What Goes Wrong
The common pitfalls
The vault is opinionated about how to use these prompts. Here is what happens when people ignore the opinion.
Pitfall
Starting with tweets
"I'll figure out the offer once I have an audience." Reality: an audience without an offer is a hobby. Build offer first, then tweets.
Pitfall
Fictional avatar
The customer avatar built from your imagination is fan fiction. It produces fan fiction copy. The Reddit-and-Amazon-reviews step is non-optional.
Pitfall
No voice reference
Without a voice reference, every prompt outputs AI-house-style — competent, blue-grey, forgettable. The reference is what makes the output yours.
Pitfall
Weak guarantee
A guarantee that doesn't make you slightly uncomfortable is not strong enough to remove the prospect's risk. "100% money back if not satisfied" is table-stakes, not a guarantee.
Pitfall
Shipping the AI's first draft
The model produces a structurally correct document. It is your job to cut 30%, add 1-2 real moments from your life, and replace the AI-isms. Publishing the raw draft is malpractice.
Pitfall
No newsletter middle layer
Tweets → landing page with no email in between converts at ~0.5%. Tweets → newsletter → landing page converts at 5-15%. The middle layer is the entire game.
Pitfall
Inconsistent cadence
One newsletter every 3 months produces no compounding. One per week for 26 weeks beats one per month for 12 months by a factor of 10 in audience trust.
Pitfall
Treating prompts as one-shots
These prompts are conversational. Push back on the model's first answer. Ask for "three more". Demand specificity. The quality is in the iteration.
17 · Source Watching
Inspiration library
Seven videos pinned to the original Eden board. Watch in order if you want the philosophy behind the prompts.
Everything in this vault traces back to a public Eden workspace by Dan Koe. The original is a 73-card canvas with the six prompts, four placeholder inputs, and seven embedded videos.
Origin
Eden — Dan Koe's "One Person Business" template
73 cards on a 2D canvas, organized into seven category chips: Personal Branding, Post Writing, Newsletter / YT Script, Customer Avatar, Product / Offer, Landing Page Copy.
Card breakdown
Section
Cards
Captured here in
How To Use This Template
4 – 15 (12 cards)
Section 01 Quick Start
User reference inputs (empty)
0, 1, 2, 3 (4 cards)
Section 11 Reference Material
Personal Brand Strategy prompt
59 – 65 (7 cards)
Section 04
Customer Avatar Generator prompt
30 – 36 (7 cards)
Section 05
Newsletter Writing prompt
16 – 29 (14 cards)
Section 08
Landing Page Generation prompt
37 – 44 (8 cards)
Section 07
Tweet Drafts prompt
45 – 58 (14 cards)
Section 09
Irresistible Offer Blueprint prompt
66 – 72 (7 cards)
Section 06
Embedded YouTube videos
7 video cards
Section 17
Total: 73 cards captured and represented. Nothing dropped, nothing paraphrased in the prompt blocks above — every prompt is verbatim from the source.